RevRoute Partners Overview

In today’s day and age, especially with the rise of AI, the best ideas and products are no longer sufficient to rise above the competition and become a category leader.

What works is having a powerful distribution network that can produce consistent, repeatable, and profitable results – ideally on autopilot. A good example of this is a product-led partner program, be it a referral or an affiliate program.

Think Dropbox’s famous “Refer a friend” program, or Framer’s beloved Partner Program  that generates $8M worth of payouts  annually.

This is where RevRoute Partners  comes in.

With RevRoute Partners, you can build powerful, scalable referral and affiliate programs with 1-click payouts and white-labeling functionality.

How does RevRoute Partners work?

RevRoute Partners is an all-in-one partner management platform for you to scale your revenue by incentivizing both your users and external partners to help spread the word about your product.

1. You create a program – Set up your partner program, define reward rules (e.g., % of sale, fixed amount per lead), and configure payouts.
2. Partners join and get links – Partners apply or are invited, then receive unique tracking links (short links or query-parameter links).
3. Visitors click and convert – When someone clicks a partner link and later signs up or buys, RevRoute attributes that conversion to the partner.
4. Commissions are calculated – RevRoute applies your reward rules and creates commissions.
5. Partners get paid – You can pay via RevRoute (built-in payouts to RU cards / SBP) or handle payouts externally.

RevRoute Partners is built on the same attribution infrastructure  as RevRoute short links.

Key concepts

RevRoute Partners features

With RevRoute Partners, you can:

1. Launch referral & affiliate programs with your users and external partners
2. Create flexible reward structures (pay-per-click, lead, sale) tailored to each partner
3. Send payouts to partners in 1 click – in rubles, to Russian bank cards and via SBP
4. Offer dual-sided incentives to users who sign up through your partners
5. Generate a program landing page with AI to drive partner signups
6. Create an embedded referral dashboard inside your app

Referral + affiliate program built in one

With RevRoute Partners, you can launch both referral and affiliate programs with your users and external partners – all in a single platform.

This allows you to maximize your revenue growth by partnering with your most avid users and the best content creators in your niche, without needing to manage them in separate systems.

Flexible reward structures

With RevRoute, you can create advanced pay-per-click/lead and rev-share reward structures to drive partner engagement and revenue.

Learn more about how to create partner rewards on RevRoute Partners.

1-click partner payouts

RevRoute Partners supports 1-click payouts – or fully automatic ones – through built-in payment infrastructure.

If you’re running a partner program with hundreds of partners, there’s no need to send each payout manually: RevRoute pays commissions in rubles to Russian bank cards and via SBP, prepares documents for your accounting, and logs every event.

Partners pay their own taxes: self-employed partners issue a receipt in the «Moy Nalog» app, sole proprietors report under their own tax regime. Learn more about taxes.

Dual-sided incentives

With RevRoute Partners, you can create dual-sided incentives for your affiliate/referral programs, which give special discounts to customers who sign up via a referral link.

Some examples include:

• 25% discount for the first 12 months
• 30% lifetime discount
• ₽5,000 one-off discount

This can drive powerful word-of-mouth growth as partners are more likely to share their link if it gives their audience additional discounts, and their users are more likely to click on their links if they’re getting a special deal.

Learn more about how to create dual-sided incentives for your partner program.

AI landing page generator

You can also use our intelligent AI landing page generator to create a compelling, branded landing page for your program to drive partner signups.

Learn more about how to create a branded landing page with RevRoute Partners.

Embedded referral dashboard

One of the unique features of RevRoute Partners is the ability to create an embedded referral dashboard directly inside your application.

This allows you to seamlessly onboard your users to your referral program, without them needing to leave your app and sign up on a third-party platform.

Learn how to set it up in the embedded referral dashboard guide.

Get started

With RevRoute Partners, you can build a powerful, scalable word-of-mouth flywheel by incentivizing both your users and external partners to help you grow.

To get started with RevRoute Partners, follow our program quickstart and conversion tracking guides.

Related articles