In this guide, we will walk you through step-by-step how to set up your partner program on Dub Partners  and start growing your affiliate revenue.

The flow at a glance

Step 1: Getting started

Goal: Set up your program name, logo, and referral link settings.

1. Company name: The name of your company (e.g., “Acme”).
2. Logo: Upload a square logo. It appears on your program landing page and in partner materials.
3. Referral link: Set the domain and destination for partner links:
   • Program domain
     • Claim a free .link domain: No setup. Free for one year with your paid account.
     • Connect a domain you own DNS setup required. Use a domain dedicated to your program (e.g., refer.yourcompany.com).
   • Website URL: Where visitors go when they click a partner’s referral link (e.g., https://yourcompany.com).

Click Continue to go to the next step.

Step 2: Configure rewards

Goal: Choose your primary reward type, structure, duration, and amount.

1. Reward type

   • Sale: When customers subscribe to your product (most common for SaaS).
   • Lead: For sign-ups and demos.

2. Commission structure (only for sale rewards)

   • Recurring: Ongoing revenue share (e.g., 15% of each payment for 12 months)
   • One-off: Fixed payout per conversion (e.g., $20 per sale)

3. Duration (only for recurring rewards): How long partners earn (e.g., 12 months)

4. Reward amount:

   • Percentage: Share of revenue (e.g., 15% per sale)
   • Flat: Fixed amount per conversion (e.g., $20 per lead)

Select your reward conditions and click Continue.

Step 3: Invite partners

Goal: Invite your first partners to your program.

1. Enter partner email addresses.
2. Click + Add partner to add each one.
3. Click Continue to proceed (you can also skip and invite later from the Partners tab).

Step 4: Help and Support

Goal: Add support resources (support email, terms of service, help center) that partners see on their dashboard.

1. Support email (required): Email partners can reach you for questions.
2. Help center URL: Link to your help docs or FAQ (e.g. https://yourcompany.com/help).
3. Terms of Service URL: Link to your affiliate/partner terms (e.g. https://yourcompany.com/legal/affiliates).

These appear on the partner dashboard. You can add or update them later in your program resources tab.

Step 5: Overview

Goal: Review your selection and create your program.

You’ll see a summary of:

• Reward: e.g. “Earn 15% for the first sale”
• Referral link type: e.g. refer.dub.co/{partner-link-key}
• Website URL: Where partner links redirect

Use the pencil icon on each card to edit. When everything looks correct, click Create program.

What’s next?