How to choose a custom domain for your short links

Custom domains are a great way to improve the click-through rates of your short links. They are especially useful if you want to use a domain that is relevant to your audience and content.

On RevRoute, you can add custom domains for free. The number of domains that you can add depends on your plan:

Free plan: 1 domain
Pro plan: 10 domains
Business and Enterprise plans: more domains — see pricing for the current limits

Which custom domain should I choose for my short link?

When choosing a custom domain for your short links, consider the following factors:

Brand: Choose a domain that best reflects your brand – ideally containing your brand name in it. For example, if your company domain is jupiter.com, you can use a domain like jupiter.link or go.jupiter.com.
Length: Shorter domains are easier to remember and type. That’s why short link domains are often abbreviations — for example, YouTube uses youtu.be and X (formerly Twitter) uses t.co.

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The exception is a .link TLD or a go. subdomain: both are slightly longer than your main domain, but make it obvious whose link it is.

There are three main options for a short link domain:

Option	Format	Examples
Subdomain	`go.domain.com`	`go.jupiter.com`, `link.jupiter.com`
Different TLD	`domain.link`	`jupiter.link`, `jupiter.fyi`
Domain hack	`doma.in`	`youtu.be` (YouTube), `redd.it` (Reddit)

Option 1: Use a subdomain

This is the easiest option to get started with – especially since you don’t need to buy a new domain. Plus, using a subdomain is also better for ownership verification since users can be certain that the domain is owned by your entity (as opposed to a separate domain like company.tld).

For instance, if you’re using domain.com for your main website, you can use a subdomain like go.domain.com for your short links.

Option 2: Use a different TLD

Alternatively, you can use a different top-level domain (TLD) like .link or .fyi for your short links. With this option, you get to use a similar length domain – if not shorter – for your short links, with the trade-off being that you’ll need to pay a little extra for the additional domain.

For example, if you’re using domain.com for your main website, you can use a domain on a different TLD, like domain.link or domain.fyi, for your short links.

Option 3: Use a domain hack

Last but not least, you can get creative with your short link domain by using a domain hack. This is a technique where you split your company name into two parts and use the first part as the domain and the second part as the top-level domain (TLD).

For example, if you’re using domain.com for your main website, you can use a domain hack like doma.in for your short links. Well-known examples are YouTube’s youtu.be and Reddit’s redd.it.