This feature is only available on Business plans and above .
Bounties on Dub Partners let you reward partners for achieving goals or creating content about your product. This guide walks you through creating bounties, setting requirements, and managing submissions.
To view and manage your bounties, go to your Partner Program menu and click on Bounties under the Engagement section:
Creating a bounty
Click Create bounty (or use the C keyboard shortcut) to open the bounty creation panel. From here, select the type of bounty you want to create:
Whenever you create a new bounty, an email notification will be sent to all eligible partners at the scheduled start date of the bounty. Make sure to finalize your bounty before creating it.
Performance bounties
Performance bounties reward partners for achieving measurable milestones, such as a specific number of leads, conversions, revenue, or commissions. They’re tracked automatically and paid out once completed, with no approval needed.
Examples:
- Drive 500 leads and earn an additional $1,000 bonus
- Generate $1,000 in revenue and earn an additional $250 bonus
- Earn $5,000 in commissions and receive an additional $500 bonus
| Input | Description |
|---|---|
| Description (optional) | Provide additional bounty details. E.g. “This is a one-time promotional period for you to earn additional commissions on top of what you’re already earning with our program” |
| Start date (optional) | Bounty start date. Partners will receive an email notification on this date about the bounty. If one is not selected, the bounty will start on the creation date. |
| End date (optional) | Bounty end date. If set, bounty will “expire” after the end date and will no longer be eligible for commission. |
| Logic | The success criteria are based on: total leads, total conversions, total revenue, or total commissions. Learn more. |
| Reward | The reward amount the partner will receive upon completing the bounty. |
| Groups | Partner group eligibility. The same bounty can be applied to multiple partner groups – or all groups in your program. |
Performance logic
When setting the logic for a performance bounty, you can choose from several options depending on how you want performance to be measured.
Scope determines how performance is tracked over a specific period.
- New - Tracks only performance generated after the bounty is created. For example, if you set a bounty that rewards partners after 10 leads, each partner must generate 10 new leads after the bounty goes live, regardless of how many leads they had before.
- Lifetime - Counts performance across the partner’s entire lifetime. For example, if you set a bounty that rewards after 10 leads, any partner who already has at least 10 leads will immediately qualify for the reward.
Activity determines which metric is tracked for the bounty. Revenue and commissions require a dollar amount to be set.
- Leads
- Conversions
- Revenue
- Commissions
Submission bounties
Submission bounties reward partners for completing activities that require review, such as creating social media content, publishing a blog post, or hosting an event. Partners submit proof, and rewards are approved once requirements are met.
Examples:
- Release a YouTube video to drive awareness
- Publish a blog post highlighting your product
- Host an event (in-person or online) promoting your brand
| Input | Description |
|---|---|
| Name | The name that will be shown to your partners and internally. |
| Description (optional) | Provide additional bounty details. E.g. “Make sure to attach up to 3 photos of your event as proof for bounty completion.” |
| Start date (optional) | Bounty start date. Partners will receive an email notification on this date about the bounty. If one is not selected, the bounty will start on the creation date. |
| End date (optional) | Bounty end date. If set, bounty will “expire” after the end date and will no longer be eligible for commission. |
| Allowed submissions | The number of submissions required for a partner to complete the bounty. Partners must submit this many entries to complete it. |
| Submission window (optional) | Set how many days before the end date partners can start submitting entries. An end date is required to enter a submission window. |
| Submission frequency (optional) | Set the time between submissions partners can make. |
| Submission type | This is the criteria for which partners will submit their entry. Select between manual submission and social metrics. |
| Reward | The reward amount the partner will receive upon completing the bounty. |
| Groups | Partner group eligibility. The same bounty can be applied to multiple partner groups – or all groups in your program. |
Submission window
This is the number of days before the end date that partners can start submitting entries. An end date is required to enter a submission window.
Submission frequency
Set the time between submissions partners can make when Allowed submissions is greater than one. Partners must submit the full number of allowed submissions to complete the bounty. You can select from:
- Once a day
- Once a week
- Once a month
Set Allowed submissions to greater than one to set a submission frequency.
If no submission frequency is set, partners can submit all required entries any time the bounty is open for submissions.
Manual submission
Manual submission is best used for when you want to reward partners for specific actions or achievements, such as publishing a blog post highlighting your product or hosting an event (in-person or online) promoting your brand.
During bounty creation, you can optionally require partners to include images and URLs as part of their submission.
By default, partners claiming a manual submission reward are asked to describe how they completed the bounty using a text field.
Require at least one image
When enabled, partners must upload at least one image as part of their submission. Up to four images can be included.
Require at least one URL
Require at least one URL When enabled, partners must include at least one URL in their submission. Up to 100 URLs can be provided.
Allowed domains
You can restrict submissions to specific domains by defining an allowed domain list.
This is helpful when submissions must come from specific platforms or websites,
such as approved social networks or owned domains.
Looking to run bounties for social posts with outcome-based rewards? Check out the social metrics submission type instead.
Custom reward
For certain submission bounties, you may want to have a custom reward for each submission. Here are some examples:
- Pay a custom reward amount for an arbitrary task (e.g. organizing a meetup/webinar)
- Reward 10% if the partner reaches a goal they set by a specific date (e.g. #FramerChallenge )
Social metrics
Social metric submissions are best used for when you want to reward partners based on the performance of their social posts. Their performance is automatically tracked and measured against your set criteria.
When submitting these bounties, the partner can only provide one link, and it’s required to be from a verified account on their profile. The post they submit must also be created after the bounty has started. This is to avoid partners submitting older content that already has activity.
Select a social platform and target metric
You can track performance on one social platform per bounty, and can select from:
- YouTube
- TikTok
- X/Twitter
And for each social platform, you can track either likes or views.
Add a variable bonus
You can also optionally reward for additional performance beyond the base criteria.
In this example, the program is rewarding an additional $5 per 100 views on the submitted post, up to 1,000 views.
Social metrics bounties are only available on the Advanced plan and above .
Reviewing bounties
For submission bounties, you must review partner submission entries before approving or rejecting them. To view a submission, click its row in the submissions table.
In the submission review, you’ll see something similar to the examples below, but your view may differ based on the requirements and criteria you’ve set for the bounty. Each review includes partner information, submission details, and the proof or social content provided to fulfill the criteria.
From this view, you can either approve or reject the submission.
Approving submissions
Once you approve a bounty submission, a commission will be automatically created and due at your next payout. The partner will also receive a notification email:
If you set your reward to custom during the approval process, you’ll be asked to enter the flat rate amount to reward this partner.
Rejecting submissions
When rejecting a bounty submission, you can also select a reason and provide more details for the rejection. This information will be added to the submission record, and will also be sent in an email to the partner.
For the rejection reason, you can select from:
- Invalid proof
- Duplicate submission
- Out of time window
- Did not meet criteria
- Other
When rejected, no commission will be created, and the partner email will look similar to the example below.
